About Us

Author:
Simon PilkingtonSimon Pilkington avatar
Checked by:
Adam PilkingtonAdam Pilkington avatar
Updated:
Jun 7, 2024

Best Betting New Jersey is part of Best Betting Media Ltd, a UK incorporated company, with its headquarters residing in Bexhill-on-Sea, focusing on delivering a truly localized approach to wagering and casino information.

We know, on first look it’s a bit strange - what is a business based in the UK doing, delivering a review site that only focuses on the sportsbook and casino industries in New Jersey?

Well, simply, Best Betting Media Ltd was founded by three long-term experts and veterans of the betting and gambling industry - between them, they bring 40+ years of experience, expertise, authority, knowledge and trust.

We really have a mission to make betting and gaming customers more informed in their choices around gambling. We want to deliver this on a global level and get our knowledge in front of as many people as possible, but we also believe that the only way to deliver this is in a hyper-local and state and country specific way, tailoring content and tools that are actually useful.

Hence, we are developing a full portfolio for key states and countries around the world with our ‘Best Betting’ brand. Such as our sister site Best Betting Michigan.

Trusting Us

As we’ve explained in a page dedicated to ‘why you should trust us’, it’s vital that our users believe in us and believe we are offering the best information out there. We want to be the number one resource for New Jersey gamblers.

Let’s take a deeper look into our founders’ backgrounds.

Our three founders, Simon Pilkington, Andy Scott and Adam Pilkington have spent the majority of their careers in the iGaming industry and through bringing in different skill sets and experiences, have all bases covered to provide great informational sites to our users.

All three are currently located in Europe, but they can all demonstrate real-world experience with the US market, across Sportsbooks and Online Casinos, as well as the Poker, Lotteries, and Bingo verticals, covering content, commercial, product, marketing, SEO, technology and leadership between them.

More importantly, during their many years working and honing their skills, they’ve developed a real understanding of what makes a sportsbook and casino player tick, but also for what actually makes a fantastic sportsbook or casino from a players perspective.

At the end of the day, they’re uniquely positioned as gamblers themselves who happen to have the industry chops to be able to guide you seamlessly through your choices and help you make more informed decisions.

We work closely with the best experts within New Jersey in order to hone our ‘hyper-local’ approach - this makes sure that all content, data, and information is of the highest possible quality. We also employ and utilize fact checkers who sense check everything.

Our Commercial Model

We run this review site as a commercial business - following an affiliate and partnership marketing strategy, which sees us bring in small commissions and fees, should our users play at any of the promoted brands. We’re completely open about this and it’s important you know why.

Ultimately, it costs to run a site, and by taking these commissions, it allows us to put more into the sites, as well as expand into other territories and help even more people.

We’re completely transparent about it as it allows us to make sure that players don’t join rogue gambling operators and brands - we purposefully don’t work with unlicensed or offshore brands.

We build strong relationships with our partners, allowing us to bring you bespoke betting bonuses and promotions, whilst further allowing us a deeper insight into the operational side of gambling brands.

Commerciality vs Integrity

It’s fair to assume that we woudn't be impartial due to commercial pressures but this just isn’t the case. We focus on recommending great brands first and foremost, and look to negotiate commercial partnerships later - the only thing that’s important is whether the brand holds up to scrutiny. If they don’t make the cut, then we don’t cut a deal, it’s that simple.

At no point are any fees passed on to you. We’ll never ask you for money and this is a key part of our integrity - it costs nothing to use our sites and take in our information, and it never will.

Our Writers, Contributors, and Fact-checkers

We only engage with writers and gaming professionals and experts, who have real-life experience in the industry and/or the locality. You’ll never see a review, page, or opinion that hasn’t been published without hours of solid research behind it, whilst all work that gets published is also double checked before publishing.

Simon Pilkington:

Image of Best Betting New Jersey author, Simon Pilkington

Simon is one of the co-founders of Best Betting Media Ltd and is highly passionate about providing betting and gaming customers with information that is useful, that is needed and that helps them make better decisions. This has been highlighted throughout his career, spanning across betting operators, sports betting media and data companies, affiliate businesses, and most recently as the CEO of super-affiliate, KaFe Rocks Ltd, a powerhouse in the industry.

As a hands-on leader and with a passion for writing, sports betting and casino, Simon contributes heavily to Best Betting New Jersey’s content and can be found on LinkedIn here.

Andy Scott:

Image of Best Betting New Jersey author, Andy Scott

Andy, another co-founder of Best Betting Media Ltd, is also a veteran in the iGaming industry with a career spanning 15+ years across betting and casino operators, affiliation, marketing agency leadership, and also founded a highly successful digital marketing agency, TBD.Media.

A huge soccer fan, Andy is passionate about the USA, having lived and worked there previously and loves to write about all things sports betting and casino. You’ll find his content throughout the sites and can catch up with his full profile here.

Adam Pilkington:

Image of Best Betting New Jersey author and fact-checker,  Adam Pilkington

The third co-founder of Best Betting Media Ltd, Adam has worked within the iGaming industry for close to 20 years, and is our technology and product guy for the portfolio. With a career focused on senior technology and development roles, predominantly for online casinos and sportsbooks, he’s also worked within the affiliate and content space previously.

English, but living in Sweden, Adam ensures that Best Betting New Jersey performs to the highest standard and offers products that help users. He also contributes to the content with expert insight on all things betting tech, app and product, and you’ll see this content throughout the site. You can check him out here.

Contact Us

Feel free to reach out to any of us to discuss the site, give feedback, or ask questions.